Punjab · Haryana · Chandigarh · Tricity

Your FMCG
Distribution Partner.

North India's most trusted FMCG distributor and super stockist. 12+ years. 15+ leading brands. Exclusive territories. Industry-highest fill rates.

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High
Turnover
90%
Fill Rate
15 +
Brands
2013
Estd.
🏆
90%
Industry Fill Rate
❄️
−25 °C
Cold Chain Capability. 1,200 ft³ Cold Room
Chandigarh · Panchkula · Mohali
Punjab · Haryana · Himachal Pradesh
Exclusive Territory Rights — Most Brands
Who We Are

About
Sehgal Distributors

One of North India's most trusted FMCG channel partners since 2013.

Incorporated in Panchkula, Haryana, we started with budding FMCG companies and grew to become the preferred go-to channel partner for global FMCG giants across Punjab and Tricity.

🏢
Established & Trusted

Over a decade as North India's most reliable FMCG channel partner. Started with budding brands, now the go-to partner for global FMCG giants.

📦
Full-Service Distribution

End-to-end distribution and super stockist across Punjab, Haryana, Chandigarh & Himachal Pradesh — 1,200+ retail, 450+ pharmacy, 300+ confectionery outlets.

🏆
Award-Winning Performance

90% fill rate — highest in the industry, formally recognised by Vishal Mega Mart. Accolades from Britannia, Reckitt Benckiser & Nutrus for 5+ years of outstanding service.

❄️
World-Class Infrastructure

8500 sq ft warehouse · 1,200 cu ft cold room at −25°C · 6 owned delivery vehicles · 1,00,000+ SKUs managed. Built for scale and speed.

Our Journey

12+ Years
of Growth

Key milestones building North India's most trusted distribution network.

High
Annual Turnover
90 %
Fill Rate
2013
Founded in Panchkula, Haryana
Incorporated with a mission to simplify FMCG distribution across Tricity.
2016
Super Stockist with Britannia
First major super stockist partnership — the beginning of a premium brand roster.
2018
Cold Room Facility Launched
Invested in a −25°C cold room with German Bitzer machines, opening dairy, pharma and frozen categories.
2022
Modern Trade Launch — Reckitt Benckiser
Entered the Modern Trade channel with a major global FMCG brand. MT expertise built from the ground up.
2024
Warehouse Scale-Up to 8,500 sq ft
Expanded from 6,000 to 8,500 sq ft double-height RCC warehouse to meet growing brand portfolio demands.
2025
eCom & Q-Commerce
Onboarded: Blinkit · Swiggy · Zepto · Flipkart.
Infrastructure

World-Class
Infrastructure

Built for scale, speed and reliability — ready for any FMCG category

Warehouse
8,500
sq ft double-height RCC shed
Heart of Panchkula, Haryana · Manages 1,00,000+ SKUs
FIFO stock management
Full distribution across Punjab
Racking and organised storage
Cold Storage
−25 °C
1,200 cu ft · Bitzer machines, Germany
150 sq ft near-zero entry room · Full cold-chain capability
Dairy, pharma, frozen-ready
Imported German machinery
Most competitors lack this entirely
Fleet & Delivery
6
self-owned last-mile delivery vehicles
+ local vendor tie-up network for surge capacity
Scheduled & ad-hoc routes
Same-day urgent delivery
Pan-region coverage
Fully Licensed & Compliant
Legally cleared to distribute across all regulated product categories in Haryana
Active Licenses
🍞
FSSAI Certificate
Food Safety & Standards
Valid FSSAI certificate authorising the sale and distribution of food products across our operational region. Compliant with Food Safety and Standards Authority of India regulations.
💊
Drug License
Wholesale & Retail
Valid drug license issued by the Food & Drug Administration, Ambala, Haryana. Authorises wholesale and retail of pharmaceutical and healthcare products.
🌿
Insecticide License
Sale & Distribution
Valid license to sell, stock and exhibit products containing insecticides. Issued by the Deputy Director of Agriculture, Panchkula, Haryana.
Brand Partners

Trusted by India's
Leading FMCG Companies

Food · Health · Home · Personal Care — across every category

Britannia
Reckitt Benckiser
Colgate-Palmolive
Dettol
Vadilal Ice Cream
Unicharm
Nestle
Nestle
Wagh Bakri
Wagh Bakri Tea
Parle
Parle
GSK
GSK
Duracell
Duracell
Godrej
Godrej
Modern Trade

Modern Trade
Expertise

MT specialist since 2022 — serving North India's top organised retail chains

Wholesale
Aadhaar

Large-format wholesale channel across North India. Key account requiring strict fill-rate compliance and consistent supply.

#1 Fill Rate
Vishal Mega Mart

Achieved 90% fill rate — highest among all distributors at Pan-India level. Formally recognised by Vishal.

Organised Retail
D-Mart

India's fastest-growing organised retail chain. High-volume, zero-tolerance for stockouts — we deliver every time.

Retail
Reliance Retail

India's largest retailer, operating an extensive omni-channel network of supermarkets, and more.

Coverage & Reach

Serving All
of North India

Exclusive territory rights for most brands · Extensive distribution network

Chandigarh / Tricity
Chandigarh · Panchkula · Mohali — Core market
Exclusive
Punjab
Distribution & Exclusive Super Stockist
Exclusive
Haryana
Distribution & Exclusive Super Stockist
Exclusive
Himachal Pradesh
Super Stockist
Exclusive Territory Rights
For majority of the brand partners.
1200 +
Retail Outlets
450 +
Pharmacy Outlets
300 +
Confectionery
1,00,000 +
SKU's Managed
12+ Yrs
In Business
5+
Awards Won
Why Partner With Us

Reasons Top Brands
Choose Us

Quality service, delivered consistently

01
Industry #1 Fill Rate

90% fill rate — highest in North India. Recognised by Vishal Mega Mart at Pan-India level. Zero stockouts, no excuses.

02
High Turnover

Built from ₹0, and grew at a double digit % annual growth! Now trusted by Britannia, Reckitt, Colgate-Palmolive, Duracell & more.

03
Exclusive Territories

Exclusive rights for most brands across Panchkula, Tricity, Punjab & Haryana — guaranteed market protection for your brand.

04
Cold Chain Ready

−25°C cold room. Most competitors lack this entirely. Opens dairy, pharma & frozen categories instantly for your brand.

05
Tech-Enabled Operations

Tally, DMS & ERP-backed inventory management. Real-time, audit-ready and fully transparent for brand managers.

06
Owner Always On-Site

Director Nakul Sehgal (MBA) is hands-on daily. One call, direct accountability — not an agent model.

Competitor Analysis

How We
Compare

Typical regional distributors fall short on the dimensions that matter most to FMCG brands.

8 / 8
Criteria Met
SEHGALS
COMPETITORS
Fill Rate / Zero Stockouts
?
Cold Chain (−25°C)
Modern Trade Expertise
Drug + Insecticide License
Exclusive Territory Rights
Tech-Enabled (DMS / ERP)
Owner-Led (not agent model)
Multi-category (food, pharma, cold)
The Team

Experienced, Dedicated
& Owner-Led

Not an agent model — owner managed

Director
Nakul Sehgal

MBA — premier Mumbai institution
Highest counter coverage in Panchkula
On-site and hands-on daily
Direct accountability to all brand partners
Jasbir
Godown Manager · 12+ years with Sehgal Distributors

Manages the warehouse team, pickers and stock keeping. Expert in FIFO methodology, warehousing operations and dispatch management. The backbone of daily operations.

Rajesh
Head of Operations · 10+ years with Sehgal Distributors

Leads full in-house operations. Also handles HR management.

Daljeet
Accounts Manager · 9+ years with Sehgal Distributors

Accounting, data entry management, and responsible for all bookkeeping activities.

Get In Touch

Let's
Connect.

Ready to bring your brand to Punjab & Tricity? We make distribution simple. Reach out — we'll get back within 24 hours.

Phone
+91 172 5029572
Email
distributors (at) sehgals (dot) biz
Website
www.sehgals.biz
Address
#78 Industrial Area Phase II
Panchkula, Haryana 134109

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